Imperial Tobacco believes that the decision to smoke is a choice for adults. We do not want children to smoke and we support the enforcement of legal minimum age restrictions by the appropriate authorities for the purchase of tobacco products.
However, it is our view that this is an issue for society as a whole to work together to resolve.
We play our part by not directing the marketing of our products to anyone under the age of 18, including through the operation of a stringent International Marketing Standard across our business, and by supporting governments and the retail trade with a range of programmes designed to discourage the sale of tobacco products to children.
Imperial Tobacco believes that the decision to smoke is a choice for adults. We do not want children to smoke and we support the enforcement of legal minimum age restrictions by the appropriate authorities for the purchase of tobacco products.
However, it is our view that this is an issue for society as a whole to work together to resolve.
We play our part by not directing the marketing of our products to anyone under the age of 18, including through the operation of a stringent International Marketing Standard across our business, and by supporting governments and the retail trade with a range of programmes designed to discourage the sale of tobacco products to children.