Imperial Tobacco's strength lies in developing its brands to provide its customers with choice, quality and value.
The result is a strong, balanced multi-product portfolio designed to ensure sustainable profitability in its expanding business.
It has a marketing-led approach to brands that builds on relationships with its existing customers and keeps it in touch with market needs. That feedback enables it to launch new brands rapidly and stay ahead of the competition.
International brands
Its international strategic brands are spearheaded by Davidoff, West and Gauloises in cigarettes; Drum and Golden Virginia in roll-your-own tobacco and Rizla in rolling papers. In the roll-your-own and rolling papers sectors Imperial Tobacco is the world leader.
Imperial Tobacco's strength lies in developing its brands to provide its customers with choice, quality and value.
The result is a strong, balanced multi-product portfolio designed to ensure sustainable profitability in its expanding business.
It has a marketing-led approach to brands that builds on relationships with its existing customers and keeps it in touch with market needs. That feedback enables it to launch new brands rapidly and stay ahead of the competition.
International brands
Its international strategic brands are spearheaded by Davidoff, West and Gauloises in cigarettes; Drum and Golden Virginia in roll-your-own tobacco and Rizla in rolling papers. In the roll-your-own and rolling papers sectors Imperial Tobacco is the world leader.