Statement of Purpose
Imperial Tobacco believes that tobacco products are for adults*. We support the enforcement of legal minimum age restrictions by the appropriate authorities for the purchase of tobacco products.
We are committed to promoting and selling our products responsibly, within the laws and voluntary agreements of the countries in which we operate.
Our International Standard for the Marketing of Tobacco Products reinforces this commitment, setting out clear rules and principles to ensure that our advertising and promotional activities are directed only to adult smokers in all circumstances.
We adhere to these stringent Marketing Standards at all times, wherever we operate.
All our employees worldwide must observe and enforce our Marketing Standard, both in letter and in spirit. The Standard also applies to all advertising, promotion and research agencies employed directly by Imperial Tobacco.
We encourage governments and other relevant authorities in the markets in which we operate to incorporate the practices laid out in our Marketing Standard into national laws and agreements, respecting the principles of informed adult choice and commercial communication.
All national laws, codes of practice and voluntary agreements relating to tobacco products to which Group companies are signatories are always observed. Where such requirements are less stringent than our Marketing Standard, the Standard takes precedence unless otherwise required by law. The adoption or absence of a national code does not in any way relieve our obligation to comply with the Standard.
*For the purpose of our International Marketing Standard, we define an adult as someone who is aged 18 years or over, unless a higher minimum age is specified by local law or voluntary agreement.
Statement of Purpose
Imperial Tobacco believes that tobacco products are for adults*. We support the enforcement of legal minimum age restrictions by the appropriate authorities for the purchase of tobacco products.
We are committed to promoting and selling our products responsibly, within the laws and voluntary agreements of the countries in which we operate.
Our International Standard for the Marketing of Tobacco Products reinforces this commitment, setting out clear rules and principles to ensure that our advertising and promotional activities are directed only to adult smokers in all circumstances.
We adhere to these stringent Marketing Standards at all times, wherever we operate.
All our employees worldwide must observe and enforce our Marketing Standard, both in letter and in spirit. The Standard also applies to all advertising, promotion and research agencies employed directly by Imperial Tobacco.
We encourage governments and other relevant authorities in the markets in which we operate to incorporate the practices laid out in our Marketing Standard into national laws and agreements, respecting the principles of informed adult choice and commercial communication.
All national laws, codes of practice and voluntary agreements relating to tobacco products to which Group companies are signatories are always observed. Where such requirements are less stringent than our Marketing Standard, the Standard takes precedence unless otherwise required by law. The adoption or absence of a national code does not in any way relieve our obligation to comply with the Standard.
*For the purpose of our International Marketing Standard, we define an adult as someone who is aged 18 years or over, unless a higher minimum age is specified by local law or voluntary agreement.